MINDSEYE – seeing beyond

100 VISUALLY CHALLENGED SINGERS AND MUSICIANS TO ENTER THE ENTERTAINMENT WORLD THIS YEAR


In the backdrop of numerous initiatives to unearth talent of the “visually impaired”, here is one bold move from an individual. This year, the entertainment world will experience fresh and new talent from 100 visually challenged singers. Muralidharan, a Landmark Education graduate and Head of branding at Polaris Software has taken upon himself this bold step. While there are institutions and groups supporting such initiatives have traveled a distance, this is probably the first time it’s designed to become workable, repeatable and affordable. The project named MINDSEYE, nurtures a worldwide platform to enable these singers/musicians to see beyond their vision challenge and form a community supported by the entertainment industry to provide career and cash.

Murali says: ". Elevating these talents to the entertainment world will create the level playing ground making the stage a very humane and passionate world of co-existence. These successful MINDSEYE Singers will become the phenomenon for a whole big world of entertainment to follow. The future becomes unlimited, economic freedom with legitimacy becomes the order of the day."

One of the biggest challenges MINDSEYE successfully tackled was the cost to launch. To create sound byte profiles of 100 singers meant cost of audition, studio and related production expenses. It also meant launching these select few on television that also attracted additional cost. To this end, Murali enrolled colleagues at Polaris, industry friends, and like-minded community friends to become Corporate or individual evangelists/sponsors to support the MINDSEYE Singers. Several organizations spanning IT to retail have come forward to support this initiative at different levels.

With such help, the MINDSEYE community has created 50 profiles to be soon featured on two leading television channels that will converge into the gala exposition of MINDSEYE program.

The most important feature of the MINDSEYE program comes from this innovative fund sharing that does not strain anyone’s purse. The cost to launch per profile is as low as Rs 1000/- and the opportunity creation for the MINDSYE singers is 10 fold.
3 WAYS MINDSEYE SPONSORSHIP WORKS FOR INDIVIDUALS OR CORPORATE:

1. 100 singers will get clustered into independent clusters of 10 singers each, further broken down to 2 singer clusters X 5

2. Corporate or individual evangelists can support these independent clusters, either 10 profile clusters or

3. Corporate or individual evangelists can support these independent clusters 2 singer clusters

3 KEY BENEFITS FROM MINDSEYE PROGRAM FOR INDIVIDUALS OR CORPORATE:

4. Actively partner to create a level playing ground for the visually challenged individuals to walk abreast all of us or even surpass

5. Build or co-own technology initiatives that provide impetus to MINDSEYE Singers

6. Create a responsible brand position through MINDSEYE programs and build a repeatable CSR initiative supported by an ever-growing community



About Muralidharan:
Murali works at Polaris Software responsible for Branding. Murali has 26 years experience in the branding industry with a combination of skills in copy and art, vast network over the same years through client interaction, business acquisition and retention, deep understanding of client businesses.
In the past, his community service initiatives have been mostly through personal efforts. Having successfully completed the Landmark Education, he found a new realm of possibilities to serve the community and MINDSEYE is a project that came out of it. An ardent advocate of the Landmark Education, Murali has proliferated the education system across his community.

Murali welcomes as many individuals and organizations to participate in this MINDSEYE world program.

Contact: Muralidharan E. +91 91766 82240 | muralidharan_8@hotmail.com